Small Business Internet Marketing (or SBIM) Blog - Introduction

Welcome to my blog. Very simply it aims to help Small Businesses market themselves online by giving you insightful ideas, tools and techniques that should help you to use online effectively without breaking the bank.

I should firstly introduce myself...

I have worked in online and ecommerce marketing since the mid-90's and started up a successful online marketing agency in the UK in 2001 which now looks after some leading brand-name clients.

As a small businessman myself, and having grown up with a family small business, I fully understand what makes them tick. My agency, like other agencies, needs to charge day-rates in order to succeed in the market-place, and they can be off-putting to the small businessman with limited budget. But many of the tools and techniques we use are as relevant to a one-man business as they are to a well-known brand name.

This blog was my answer; to explain some of the tools and techniques I use on a day to day basis with the aim of helping small businesses to market themselves online. I plan to help you to prioritise and to get higher-value from your marketing efforts whilst saving you time and without it costing a fortune.

I'll be covering areas such as website build, search marketing (search engine optimisation and pay per click, including local search), email marketing, advertising, website analytics/tracking, etc.

Please let me know if there is something in particular you would like me to cover...